OptinMonster vs Thrive Leads (Which One is the Best List Building Solution?)

Want to compare between OptinMonster vs Thrive Leads? Not able to decide among these 2 top class WordPress lead capture plugins? Then here we are going to share a comparative analysis which will surely help you to choose the best list building tool for your WordPress site.

OptinMonster and Thrive leads are the two common most powerful opt-in form builder and list building plugins or tools available in the market. There are some criteria used for comparing these two such as major differences, features, marketing tools and the pricing.

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Comparison of the top email opt-in tools for WordPress (OptinMonster & Thrive Leads)

There are various advantages & disadvantages of both the plugins and at the same time both are simply awesome in their own ways. Then how to choose between OptinMonster vs Thrive Leads? Let’s explore the key differences.

OptinMonster vs Thrive Leads: Key Differences

The most popular list building and opt-in form builder available is the OptinMonster.  OptinMonster is a hosted solution, while Thrive Leads is a WordPress plugin.

  • The OptinMonster has been around for a while longer than most of its other competitors which make it one of the most popular lead generation tool that is currently being used. It is not only available for WordPress but also available for several other popular website building platforms.
  • Thrive Leads, on the other hand, is growing really fast in the market despite being a new plugin and it is only available for self-hosted WordPress users.

OptinMonster vs Thrive Leads: Key Features Comparison

Both OptinMonster and Thrive Lead offers a simple drag and drop form of a builder with a complete ready to use templates which can be used directly for your site. However, the Thrive Leads give more flexibility than the OptinMonster. Also, both Thrive Leads and OptinMonster offers a seamless HTML and API integration with every email marketing service providers.

OptinMonster vs Thrive Leads: Pricing Comparison

The OptinMonster has annual billing while on the other hand, the Thrive Leads has a one-time billing structure. Both the merits and the demerits of these two are also considered relevant when it comes to comparing them. You can save up to 45% off using the OptinMonster coupon code, whereas you can buy Thrive Leads single site for $67 and 15 sites for $147.

optinmonster vs thrive leads

But without any doubt, thrive leads saves huge money if you compare both OptinMonster vs Thrive Leads. I think it is clear from the image shared above.

OptinMonster vs Thrive Leads [Conclusion]

OptinMonster Review (Have a website other than WordPress also? Shopify, Drupal, Joomla, Wix, Medium etc then this is for you)

optinmonster review

OptinMonster is there in the market for a long time and gradually they have grown as one of the most powerful cloud-based apps now. One can easily enjoy the countless features, design their own email opt-in forms and play with many more core features to start building their email list from day one.


  • It is easy to integrate into a WordPress website using dedicated plugins for API and authentication.
  • OptinMonster is available for all website platforms that are built on HTML and not only WordPress.
  • OptinMonster has a lot of built-in conversation optimization tools and list of features.


  • OptinMonster is not the most affordable solution as it is not cost-effective.
  • The basic plan of OptinMonster only gives one access to very limited features.
  • With OptinMonster, there are limited elements which are available in the form of the builder.
  • The OptinMonster forms are usually in ready to use form and cannot be edited.

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Thrive Leads Review (Mainly for WordPress bloggers)

thrive leads review

On the other hand, Thrive Leads in a very short period of time gained a very good name in the market of top lead capture plugins. Not only that due to their pricing structure they are giving OptinMonster a tough fight and growing as best OptinMonster alternatives for beginners.


  • Thrive Leads have ready-made templates that can be customized and edited.
  • It has a one-time affordable payment which gives full access to the plugin plans.
  • The Thrive membership or developer plan is available to Web designers.
  • There’s full conversion analysis, reports, and metrics.
  • Thrive Leads is easy to integrate into WordPress website with the use of dedicated plugins.


  • It is only available for WordPress self-hosted sites.
  • The user interface of the Thrive Leads which appears attractive tends to be confusing at times until you are familiar with it.

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Final Take on OptinMonster vs Thrive Leads

optinmonster vs thrive leads

Frankly speaking, if you are using any of the thrive themes product special a premium WP themes form them, then it would really awesome to go with thrive leads only. As you can easily integrate the plugin and enjoy all the benefits without any hassle.

If we are concerned about pricing, thrive leads is a clear-cut winner. As you can simply buy thrive leads for a single site by paying a one-time fee of $67 only.

But if you want to follow the recommendation of the top internet marketers and bloggers, then OptinMonster is the best solution for your online business to start building your first email list. Although they are little costly, as you use this awesome tool you can easily understand the worth of your investment.

Another thing is that Thrive Leads will work like another WordPress plugin only, which needs a self-hosted WordPress site. But you’ll be able to use OptinMonster on any CMS such as Shopify, Prestashop, Drupal etc other than WordPress.

  • In case you’re using another CMS, OptinMonster is probably a good solution for you.
  • You have a self-hosted WordPress website, then Thrive Leads is the best solution for building your email list.

So, read the comparison among OptinMonster vs Thrive Leads carefully and choose any one of them as they both are very powerful and have so many killer features to help you to grow your email list with time.